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Create Your World Without Permission!
In Make Yourself Up: The Collapse of Credential Contract, Jason Mitchell, once a 93-pound Marine Corps recruit and now a Marketing Executive for an international franchisor, lays bare a simple, uncomfortable truth: the system designed to prepare us for success is now the biggest obstacle to achieving it.
​Through grit, failure, and unrelenting motion, Mitchell forged a career that defied every credentialed expectation. With no degree, no pedigree, and no permission, he climbed from a young Marine to an executive boardroom, proving through lived experience that knowledge, courage, and persistence still outweigh titles, tenure, and tuition.​
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This is not a roadmap. It’s a wake-up call. A challenge to every reader to stop waiting for validation and start building, messily, fearlessly, and without applause. Mitchell’s journey and the philosophy that emerged from it reveal a modern paradox: in an age where information is free and opportunity is nearly infinite, we are still paying for permission to begin.​
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Make Yourself Up dismantles the myth of credentialism and calls on a new generation to take back their education, their grit, and their agency, to make themselves up, before someone else does it for them.
The Fall of Credentialism
In Make Yourself Up, you will learn how to break free from the failing, credential-driven systems that were never designed to unlock your potential. You’ll discover how to build real competence through action, shape your identity through discipline and deliberate choices, and create opportunities without waiting for permission or validation. This book teaches you how to think for yourself, move with purpose, and design a path that reflects your strengths rather than someone else’s template. Most of all, you’ll learn how to take ownership of your development and rise on the only foundation that truly lasts: the one you build with your own hands.
