PERSONAL & PROFESSIONAL GROWTH WITHOUT PERMISSION

You don’t need a pedigree to create a meaningful, prosperous life. You don’t need a gatekeeper to approve your ambition. All you need is a framework, a clearer path to becoming stronger, smarter, more capable, and financially equipped for the life you want.

This platform is your toolkit. Your blueprint. Your permission to stop waiting for permission.

Through books, events, financial education, trade partnerships, and real-world development programs, Make Yourself Up teaches you how to outperform the system that never had you in mind.

TAKE BACK CONTROL OF WHO YOU BECOME!

The path you were told to follow was built for someone else. Today’s system pushes credentials, permission, and debt—but delivers none of the clarity, confidence, or earning power it promises. Make Yourself Up exists to give young adults a different option: the ability to build themselves through willpower, skill-building, discipline, and ownership of their own future.

Start building yourself today.

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THE THREE CORE TRUTHS

1. The American education system is outdated—and you’re paying the price.

Young adults are pushed into debt-heavy degrees that often lead nowhere. We offer alternative pathways that get you equipped, employable, and earning faster.

2. Personal development is the new credential.

Character, competence, discipline, communication, emotional strength—these are the real differentiators. Build them, and you become unstoppable.

3. Wealth isn’t about income—it’s about what you keep.

Financial freedom comes from early habits, simple systems, and deliberate choices. We teach the strategies that prepare you to build wealth long before you hit your prime earning years.

START YOUR JOURNEY

"I built my life from nothing, not because anyone handed me a roadmap, but because the old one didn’t work. From a 93-pound high school graduate with no degree, to a U.S. Marine, to a national executive leading an international franchise organization, I learned firsthand that credentials don’t create success, action does.

Today's education apparatus systemically denies students the knowledge, experience, personal growth, and financial wherewithal required to truly advance themselves outside of its own pace and control.

Make Yourself Up is an invitation to reject the outdated playbook and create your own."

— Jason Mitchell, Founder